Business professional online dating
As smartphone adoption rises, the mobile online dating business has continued to boom.
In fact, IBISWorld reports that its annual revenue sits at billion a year in the United States, with annual growth just shy of 5 percent between 20.
In a 2015 survey, Pew Research Center found that 15 percent of Americans had tried online dating.
As Valentine’s Day approaches and Americans search for love, online dating could spark some intriguing business and money stories.
Here’s a look at three online dating trends to consider.
Last year, e Harmony launched a jobs site called Elevated Careers.
Similarly, female-friendly dating app Bumble announced plans to launch Bumble Bizz, a separate section of the app where women can make professional connections (like the Bumble dating app, the woman must reach out first). On the surface, these brand extensions might seem to violate the rules around mixing business and pleasure.
Still, online dating apps and websites use complex algorithms for matching people and assessing compatibility, so professional networking and job hunting are logical uses of that technology.
TV ads for Christian singles and other niches seem to be proliferating, so perhaps exploring niche online dating sites and especially those that are popular in your neck of the woods or based locally could be fodder for a story.Did you know, for instance, that there are dating sites targeted at Ivy League types, people with Aspberger’s syndrome, people with STDs, even tall people (and admirers)?How do these niche sites attract users and where do they advertise?Several of these niche sites share the same parent company.Many readers may not realize that Match Group now includes Ok Cupid, Tinder and in its portfolio.
Online dating itself is a big business, but a cottage industry has sprung up alongside dating sites and apps to help busy daters make a positive first impression.